If you're a business owner or marketer trying to grow your brand online, you already know video is no longer optional—it's essential. At LaVinci Productions, we've seen firsthand what kind of videos stop the scroll, spark engagement, and drive action.
Here are five types of social media videos that consistently get results, along with examples to inspire your next shoot.
1. Founder and Brand Story Videos
People connect with people. Putting a face to your business builds trust and loyalty. Whether it's the founder sharing the "why" behind the brand or a team member giving a behind-the-scenes look at your process, these videos create a powerful emotional connection.
Why it works: Audiences crave authenticity. A well-told story humanizes your business and builds credibility.
2. Product Teasers and Launch Announcements
Short, eye-catching clips designed to tease a new product or upcoming launch can build hype fast. Think quick cuts, upbeat music, and just enough mystery to leave viewers curious.
Why it works: Teasers create momentum and encourage sharing, especially when paired with a launch date or preorder call-to-action.
The perfect example:
Nike — “Make It Count” by Casey Neistat
3. Humor and Unexpected Storytelling
Entertaining your audience is often the fastest way to earn their attention—and their trust. A little humor can make a product or service feel more relatable, memorable, and share-worthy.
Why it works: Funny or surprising videos tend to perform better in terms of reach and engagement, especially when the tone matches the brand’s personality.
See the video that stopped us all in our trackS
Dollar Shave Club Launch Video
4. Tutorials and Product Demos
These videos don’t have to be flashy—they just have to be clear. When a product or service might be unfamiliar, show how it works. Whether you're demonstrating how to use a piece of software or showcasing how a shirt fits, showing beats telling every time.
Why it works: Tutorials build confidence in your offer and help remove friction in the buying process.
5. Customer Testimonials and User-Generated Content
Sometimes your best marketing is what your customers say about you. Real stories from real people help others imagine themselves using (and loving) your product or service.
Why it works: It feels honest. User-generated content is trusted far more than traditional ads, and testimonials help overcome buyer hesitation.
There’s no one-size-fits-all solution in social video—but these five types are a solid foundation. What matters most is clarity, authenticity, and consistency. Whether you're introducing your business, educating your audience, or making them laugh, there’s a video format that can help you do it better.
If you want to bring one of these ideas to life, we’d love to help you plan it, shoot it, and make it sing.